Fre­quently Asked Ques­tions

If your business grows through calls, inquiries, or appointments, you’re in the right place. We help service businesses across the USA get found, make a great first impression, and turn more interest into conversations. From home services to dental offices and law firms, we build around the work you want more of.

Think of Essentials as your website and customer follow-up team working together. You get a professionally built website, Google and AI search visibility, a lead inbox, AI texting, booking, reminders, and customer follow-up. We handle setup, training, and ongoing support. Advertising, texting credits, your domain, and custom projects are separate, and we explain everything before you start.

• Explore our services

We’ll walk you through your options and share a clear proposal in a conversation about your business. Essentials has a one-time setup fee and a monthly plan. Setup gets the work started; monthly billing begins when your website and core tools are ready to go. You’ll know what’s included before you decide.

We aim to have your website and core tools ready in about 14 days once we have your business details and access to the accounts we need. We handle the writing, design, and setup, and guide you through each step so you can stay focused on running your business.

We back Essentials with a 90-day promise: top-ten visibility on Google Search or Maps, plus a recommendation on ChatGPT, for your chosen main service and city. If we miss that promise, you can claim a refund of your setup and covered monthly Essentials fees. It’s a clear goal we put our own work behind.

• How to make a guarantee claim

No long-term lock-in. Essentials is month to month, and there’s no cancellation fee. You can stop future renewals through your portal and keep using the service through the time you’ve paid for. If you need a hand, we’ll help you through it.

Your domain, original materials, and customer data stay yours. Essentials gives you a website we build, manage, and keep improving as part of your service. If you ever leave and want to keep the website, an optional buyout lets you take the public site with you.

• See website and data transition options

You get a dedicated Success Manager, WhatsApp support, and a one-on-one video meeting each month. We help you understand your results, use the tools, and plan your next improvements. We also take care of website upkeep, search work, and everyday website updates, so you have a team to turn to after launch.

You bring the knowledge of your business; we do the heavy lifting. Tell us what you do, where you work, and which customers you want to reach. Share your photos and account access, then help us check the facts. We take care of the writing, design, build, and setup.

Absolutely. We start by looking at your current website, domain, and tools so we can build on what’s useful. You can keep your domain, and we’ll walk you through the move to your new website. Tell us what you love about your current setup and what you’d love to improve.

We handle the writing and design, with your business at the center. You share your story, services, photos, and preferences; we turn them into a website that helps customers understand your value and take the next step. Your input helps us get the details right and make it feel like you.

Need to change a service, swap a photo, update your hours, or refresh a section? Send it through your portal and we’ll take care of it. Everyday website updates are included, with one request handled at a time. If you have a bigger idea, we’ll help you map out the project.

Tell us what your team already uses. We’ll look at how your scheduling, customer messages, and other tools can work with your new setup. We explain the connections before we begin, show your team how to use them, and talk through any custom work you’d like to add.

Essentials starts with one business and location, giving that location a focused website and growth plan. If you have several locations or brands, we’ll help you plan the right setup for the whole business. Each location gets the attention it needs to reach the right local customers.

Website hosting, security updates, backups, and routine upkeep are included, so you can leave the website maintenance to us. Your domain and business email are separate. Already have them? Great—we’ll help connect your website and plan around the email your team uses.

SEO helps people find you on Google. AEO helps AI tools like ChatGPT understand and recommend your business. Customers use both to look for help, so we work on both. The goal is simple: put your business in front of people looking for exactly what you do.

• Google & AI Search

We keep improving how your business shows up online. That means making your service pages stronger, answering the questions customers ask, and fixing things that could hold your website back. Your Success Manager walks you through the priorities and progress, so you know what we’re working toward.

You’ll be able to see useful activity like website visits, calls, forms, and bookings, along with where tracked visits came from. Your Success Manager helps you make sense of the numbers and spot opportunities. You get a clearer picture of what’s bringing people in and where to focus next.

• Tracking & Reports

We don’t promise a fixed number of sales or a permanent number-one ranking. We build and improve the system that helps people find you, trust you, and get in touch. Essentials backs that work with our 90-Day Visibility Guarantee, and separate Google Ads plans include an agreed lead target.

You have our Three-Day Peace of Mind Guarantee. If you change your mind within that window, you can cancel Essentials and get a full refund. It gives you a little breathing room after signing, so you can feel comfortable taking the first step.

Give us accurate business details, access to the accounts we need, and timely answers as we get things moving. Keep your service active and let us handle the agreed search work. We guide you through your part, so you can focus on your customers while we focus on getting you found.

We check Google and ChatGPT near the end of your first 90 days using the main service and city we chose together. If we haven’t met the visibility promise, email guarantees@builtbyshah.com to start a review. We’ll walk you through the results and your refund request.

An approved claim covers your Essentials setup fee and covered monthly Essentials fees from the first 90 days. Separate services and usage, such as advertising and texting, stay separate. We’ll help you understand the refund and guide you through the next steps.

Your connected leads come into one place, with alerts that help your team respond. See who reached out, read the conversation, and know what to do next. Instead of piecing together scattered messages, your team can pick up the conversation and move it toward a booking.

• Lead Management

Think of it as an extra set of hands for customer conversations. It can answer everyday questions, gather details for an estimate, help book appointments, and follow up with interested customers. We set it up around your business and the next step you want people to take.

Yes—your team can read the conversation and step in through the shared inbox. We set up the assistant with your business details and decide together when a person should take over. If a reply needs correcting, let us know so we can improve the setup.

Yes. Bring bookings, appointment reminders, Google review requests, and customer follow-up into one connected setup. We help choose the messages and timing for your business. That means less chasing, fewer things to remember, and more chances to turn a great first visit into a lasting customer relationship.

Essentials gives you a ready-to-use home for leads, conversations, appointments, and follow-up. If you also want custom tools for jobs, team tasks, or the way your business runs, that’s where Signature CRM comes in. We can build those extras into the same portal your team already knows.

Your AI texting assistant is part of Essentials, with no separate AI usage fee in the current plan. Text messages use prepaid credits, which are separate from your monthly service. You can see your balance in your private portal and turn on automatic top-ups to help keep conversations moving.

You’ll need permission from the people you text. We help set up your business messaging, welcome messages, and an easy way for customers to opt out. You bring the business details and customer permissions; we help you get the system ready for useful, welcome conversations.

Your portal keeps customer details and conversations together for your team, with safeguards to help protect that information. Keep highly sensitive records, like medical files or full card details, in the systems built for them. Tell us how your business works and we’ll help you plan the right setup.

• Our privacy policy

Google Ads management is a separate service that includes campaign setup and ongoing attention from our team, with no setup charge. We share your monthly management fee privately before you decide. You pay Google directly for the ads, and we don’t add a markup to that spending.

We’ll recommend a starting budget based on your services, area, and goals, then agree on spending limits with you. Our team manages the ads within those limits and talks with you before increasing them. You stay in control of the budget while we focus on making it work harder.

You do. Your Google Ads account stays in your name, you keep full access, and Google bills you directly for advertising. You can see your campaigns, spending, and results whenever you want. If you ever change providers, the account stays with your business.

We build your campaigns around the customers and work you want more of. Then we check performance and spending on most business days, improve the ads, and focus the budget where it can do the most good. You get an active team looking for ways to bring in better inquiries.

Before launch, we agree on a qualified-lead target for your first 30 days and the ad budget to support it. If we miss that target, you can claim a refund of the covered management fees. Your Google ad spend stays separate. It gives your campaign a clear goal from the start.

A qualified lead is a real person who comes through your campaign, shares usable contact details, and is interested in a service you offer in your area. Spam, job applications, and unrelated requests don’t count. It’s a genuine opportunity for your team to start a conversation and win the work.

If your first campaign misses its agreed lead target, email guarantees@builtbyshah.com and we’ll review it with you. To stop future management renewals, use your portal; there’s no cancellation fee. We’ll help you plan the handover and decide whether to pause the ads, so you stay in control of future spending.

Yes. An optional website buyout lets you keep the public website after Essentials ends. You can choose basic hosting with us or take the site to another host. We’ll walk you through the options before you decide, so you have a clear path if your plans change.

You keep the public pages that show customers who you are, what you do, and how to get in touch. The live Essentials tools—like the portal, AI texting, booking, and automated follow-up—end with the service. We’ll help you understand what you’re taking with you and plan the next step.

Yes. Export your lead and customer records before your service ends, while you still have portal access. If you need help, ask our team and we’ll guide you through the available export. Planning this before you leave helps you keep those customer relationships moving.

The assigned texting number and prepaid credits stay with the service and don’t transfer when it ends. If you’re planning a move, we’ll help you prepare: save the records you need, update your contact details, and let customers know how to reach you next.

Our tools keep improving as your business grows and technology moves forward. If your recurring service fee changes, we give you at least 30 days’ written notice before renewal, so you have time to decide. Your Success Manager can talk you through what’s changing and your options.

Absolutely. We’ll share the details and walk you through what you get, how it works, and what to expect. Ask us anything—that’s what the conversation is for. Booking a meeting simply gives us a chance to learn about your business and show you what we could build together.

• Review the service details